Zaza Bertrand Japanese Whispers - Workshopx Documentary Photography Workshops Photojournalism

Zaza Bertrand – Japanese Whispers

Zaza Bertrand went back to Japan to complete her story about rabuhos, or love hotels. Exploring the world of these semi-invisible, sugary retreats for hush-hush encounters gives an interesting insight into the Japanese concepts of intimacy, love and sex.

Photos by Zaza Bertrand / Orignal text by: Claire van den Berg

Fascinated by the concept of intimacy in Japan, and Japanese culture at large, Belgian photographer Zaza Bertrand created a documentary photo series inside rabuhos. In these kitschy safe havens, erotic desires roam freely yet anonymously, in utter seclusion.

More colloquially known as love hotels, rabuhos epitomise the long-held pragmatic separation of sex and love in Japan. Even though they have become pretty normalized in the national mindset, sentiments on this phenomenon tend to run the full gamut, from scandalized through embarrassment to titillate and sheer intrigue.

As an outsider, Zaza was wholly dependent on her subjects: they were in charge and decided to let her in or not (in return she would pay for their room). Reliant as she was on the openness of her subjects, she could only direct and stage the shoot to some extent. There was no styling involved and her models picked the location. In these hotels adorned with neon colours and gaudy décor, she experienced a candidness that stands in remarkably stark contrast with traditional cultural hallmarks such as chastity, decency and social conformity.

The Japanese are often assumed to be sexually repressed. To some extent this rings true: the list of erotic taboos is infinite and an increasing number chooses to forgo romance in favour of a single lifestyle. Relationship phobia and romantic apathy, also known in Japan as “celibacy syndrome”, reign supreme among a persistently growing group of mostly youngsters. And while even traditional values still abound, the sex industry is the second largest industry in the country.

Zaza Bertrand - Japanese Whispers - inside rabuho photograph

It makes the phenomenon of rabuhos all the more puzzling. The fully automated hotels –rabuhos are completely devoid of personnel to grant visitors the utmost privacy and anonymity- provide a window of opportunity for furtive lunchtime quickies and encounters of financial nature. Yet it is predominantly twenty and thirty-somethings who haven’t (yet) reached a state of financial independence to move out of their elderly home, that enter these love hotels. Given they often live in tiny houses with paper-thin walls with little to no privacy with their granny in the next room, intimacy is an audacious pursuit.

In that regard, in a country which according to cultural critics is experiencing a “flight from human intimacy”, rabuhos can be seen as a way to escape the yoke of parental control and re-gain some level of autarky and empowerment, albeit temporally.

Japanese Whispers is available as a book (ISBN 9789490800550) published by Art Paper Edition and as an exhibition currently on display at the Riot Gallery in Ghent as well as at IBASHO Gallery in Antwerp, Belgium.


Zaza Bertrand got her Master degree in Photography with great distinction and worked as an freelance intern for the Dutch quality newspaper ‘De Volkskrant’. She came back to Belgium in order to focus on autonomous work. Her previous project Dreamland about upper class Egyptian girls living in gated communities was covered in a number of national and international newspapers and magazines.

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